Ever hear the expression: “it’s not about what you know, it’s about who you know”? You want to emphasize that their content is great. And it worked GREAT. Content that reveals new data from industry studies, surveys or original research. I’ll show you how to use them in a minute. In fact, you can sometimes get 10+ links from a single conference. No need to even ask. But for now, let’s use a simple strategy to identify them: reverse engineering. In other words: there’s probably a holiday that ties into your business. That’s because lots of bloggers embed our charts in their content… with a link back to the study: This is like an ultimate guide… in list form. Now that you’ve created a piece of link-worthy content, it’s time to build some links. However, I noticed a few links didn’t seem to be working: Also, I recently published [Brief Content Pitch]. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. For example, this GDPR checklist came out weeks before the new law went into effect: And it generated 3.1k backlinks within a few months. Then, redirect those broken links to a similar page. That said, if you believe that getting listed on the BBB website itself has some SEO value, it might be worthwhile. This list wouldn’t be complete without it. And weeks or months later, I noticed some bloggers spontaneously linking to me. The one downside of The Skyscraper Technique is that it takes A TON of work. You can hire an industry veteran in any capacity that makes sense for your business. This powerful “share my image and link to me when you do” relationship simply doesn’t work for text-based content. Here’s an example of what I’m talking about: In short, I don’t recommend building links with keyword-rich anchor text. According to BuzzSumo, this simple quiz has been shared 42 thousand times on social media. You can find lists like these using search strings like: “best [topic] blogs” or “list of [topic] blogs”. Why? Otherwise, people will disregard any edits you make with a link to you as spam. And others ask me to guest post on their site. Or maybe the content now redirects to the site’s homepage. In some cases, though, it takes a little bit of time to find the right person to get in touch with. Which means it’s ripe for a replacement link (yours). But Google has put the hammer down on widgets in recent years. Finding high-quality link targets is HARD. Then you need to create content targeted at that specific group. But if you’re willing to put in the work, this is still one of the best link building strategies out there. You can either continue to run the site independently or redirect it to your existing website. Go to meetups: I’ve given talks at dozens of meetups around the world. Controversy can be a great way to attract links. If you have a blog, you can submit it to various blog directories. It can be your own newsletter… or someone else’s newsletter. I used to get emails from people asking me for keyword research advice on a daily basis. Either way, thanks for putting together your list of resources. Is a site in your niche missing something… something that you could easily fill in for them? Well, there’s a surge of content that comes out after a conference. But if you want to take this to another level, most organizations run posts on their members that highlight what they’re up to (just like with Alumni associations). If so, ask your new hire to outreach for the link. It’s a black hole. Just make sure to have a page on your site solely dedicated to webinars. And if it ever gets out of date, you can easily give it the ol’ update. My take is that an algorithm spots a website that’s potentially gaming the system. The right content at the right time can get you a TON of attention. Broken Link Building. Cobranded content makes the entire content development and promotion process 2x easier. In general, a link from a site like NYTimes.com will have a MUCH bigger impact than a link from a no-name blogger. But if you’ve hired any recently, check to see if there’s a career sections of their school’s website that talk about recent grads landing jobs. However, it is not as simple as directly asking for a link. For example, if people are discussing your product in a forum, join the conversation, answer some questions, and include a link. I’ve seen this most successful for outdoor sporting venues, like this one from my home state of Rhode Island: But I’ve also seen this work successful for indoor conference venues too. Link building, sometimes called “link earning” is … Pro Tip: Look for sites that haven’t been updated for a while. Most industries are full of jargon that newbies can’t understand. That site used the anchor text: “paleo desserts”. The sites listed here are all Likely Linkers. Podcasts aren’t the only way to get interviewed on another site. And it’s the same with infographics right now. Then, use archive.org to create similar content on your site. Or maybe you have a question about something. Some directories cost money in order to be accepted into their listings (technically a fee to review your site). People won’t link to your content unless they know it exists, and they won’t know it exists unless you tell them about it.”. For example, when someone wants to say that “longer content ranks best in Google”, my ranking factors study helps add credibility to that statement: Pro Tip: Turn your findings into visuals. Detailed analysis – Once the dust has settled, do a deep dive into everything that’s come out, and analyze each point. That said, the easiest way to avoid Penguin is to avoid shady links (regardless of anchor text). With an infographic link building strategy, even my marketing agency, The Blue Oceans Group, has acquired high-quality backlinks on multiple referring domains with 90+ DA. Then, get the content professionally transcribed. Plugins and extensions can get you some serious links. But they DO happen. So if you’re looking to build backlinks to your site, you’ll really enjoy this list. But it can help you build relationships too. For example, St. Louis BBB ranges from $370 for 1-3 employees all the way to $865+ for 100-200 employees. For example, if you work in anthropology and you’re looking for an intern, here’s an easy link. And you usually get a link if you make the cut. Here’s where you build a “network” of similar non-competing blogs. This is pretty simple: you give bloggers your product and ask them to review it. So if you have a tool that’s a good fit for someone’s list, let them know about it. Does that mean you should avoid black hat link building altogether? All you need to do is grab a headshot of an influencer in your niche. First of all, there’s no need. But that would have made my content much less shareable. After all, if they follow you on Twitter, they clearly like your stuff. Most local sites are starving for stories. Pro Tip: Use a site’s contact form only as a last resort. In fact, they’ve even come out and said that they’ll penalize sites that use widget link building… unless they nofollow the links. Do you publish visual assets like infographics and charts? And you both team up to spread the word. These will come in handy whenever you land a new client in that niche. But once and a while you come together to help each other out. For example, this list of 100+ ways to save water has been linked to 25 thousand times. (Or, if you want, create an app just to get these links). And this helped get my content in front of people that ran blogs in my niche. 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